He tells a great, wide-ranging, philosophical story and yet subtly underplays his role and his dedication to whatever he does. It’s as much a story about Phil’s personal and geographic journey as it is about what it takes out of a senior team to strap yourselves to a rocket like Nike.Ī friend texted me this morning and suggested I read Shoe Dog (that’s number 4!) When I said I had just finished it, and how incredible the story was, she replied that she’d found Phil Knight so humble in the way he tells his story. Nike was born of a love of running, and strong knowledge of accountancy and a roomful of Buttfaces… I couldn’t have been further from the truth. If I’d had to guess at Nike’s story prior to reading this book, I’d have guessed at a well-funded company run with an iron fist and a founder with a strong marketing pedigree. It’s not a “famous face” brand like Microsoft or Virgin. I might have been able to name Phil Knight at a push but knew nothing about his journey. Nike is one of those ubiquitous brands that I have happily worn but knew nothing about it. Shoe Dog is the exceptional memoir of Phil Knight, co-founder and creator of Nike. When 3 different people are kind enough to recommend the same book to you in less than a fortnight, you’ve got to read it.
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